The Company should become a better company because that employee is working there and the employee should become a better employee because they are working for the company.

I believe there should be a basic transactional relationship between employee and employer.
Growth and change for the company and the employee ensures longevity.
The process that I bring to your company is drawing out the positive resources that got you where you are today and ideally purging the negative that is holding you back.
These resources will be tapped and mined to garner your real and future corporate potential.